Boosting ChainKart: 3x Community & 5x Token Sales in 60 Days

Case Study

Client Overview:

ChainKart is a Web3-based marketplace for digital collectibles and NFTs, targeting Gen Z creators and
collectors across South Asia. Despite having a solid product, their community was inactive, and token sale
registrations were far below projections.

Challenges:

Low community engagement on Telegram & Twitter
Weak pre-launch buzz
Lack of KOL (Key Opinion Leader) support
Poor conversion from AMA and promotional activities

Our Strategy:

1. KOL & Influencer Marketing:

We onboarded 15+ mid-tier Web3 influencers from India, Pakistan, and UAE for a 4-week campaign, creating content around:

Educational threads
Token utility explainers
Giveaway contests & referral links

2. Community Building & Gamification:

We restructured their Telegram with weekly quizzes, NFT drops, leaderboard-based incentives, and bilingual mods (Urdu + Hindi) to ensure 24/7 community management.

3. Launch Campaign (Web3 Style):

AMA tours across 12 niche Web3 Telegram communities
Twitter Spaces with DeFi/NFT thought leaders
Meme contests and airdrop campaigns for virality
Landing Page Optimization & Retargeting:

We built a sleek, mobile-first landing page for token sale sign-ups with embedded wallet support and used retargeting ads via Meta & Google.

Results: (Within 60 Days)

Community size grew from 3,000 to 10,000+ active members
Twitter engagement increased by 450%
Token sale registrations increased by 5x
Average AMA participation increased from 120 to 1,000+ users
Achieved 100% token sell-out in private round

Conclusion:

This campaign proved that localized KOL outreach, gamified engagement, and Web3-native strategies can turn around even a cold launch. ChainKart is now preparing for its public sale with a strong, loyal community backing it.